Sky Group

Sky Group is a British media and telecommunications conglomerate. Operating primarily in Europe, Sky Group provides television, broadband internet, and mobile telephone services to consumers and businesses. Founded in 1990 through the merger of British Satellite Broadcasting and Sky Television, the company has grown to become a significant player in the media landscape.

Sky Group’s television offerings include a wide variety of channels, encompassing news, sports, movies, entertainment, and documentaries. They produce original content and also license content from other providers. Sky's sports programming, particularly its coverage of football (soccer), is a major draw for subscribers.

The company also provides broadband internet and mobile phone services, often bundled with television packages. This integration of services aims to offer customers a comprehensive media and communications solution.

Sky Group has undergone several ownership changes throughout its history. It was previously majority-owned by Rupert Murdoch's News Corporation (later News Corp and 21st Century Fox). In 2018, Comcast acquired Sky Group, making it a subsidiary of the American telecommunications giant.

Sky Group operates in multiple European countries, including the United Kingdom, Ireland, Germany, Austria, and Italy. The specific services and channels offered may vary depending on the country.

The company's business model relies on subscription revenue, advertising revenue, and the sale of its products and services. Sky Group faces competition from other media companies, telecommunications providers, and streaming services. It continually adapts its strategies to maintain its market position in the rapidly evolving media environment.