Maxim (magazine)

Maxim is an international men's magazine, conceived in the United Kingdom in 1995, and relaunched for the U.S. market in 1997. It is known for its blend of celebrity pictorials featuring actresses, singers, and models, coupled with articles on topics such as relationships, sex, humor, fashion, gadgets, sports, and current events. The magazine's target audience is young adult men.

Maxim has undergone several ownership and editorial changes since its inception. Initially known for its more irreverent and risqué content, Maxim has at times attempted to shift its focus towards a more sophisticated and lifestyle-oriented approach. Despite these shifts, it has generally maintained a focus on providing entertainment and information tailored to male interests.

The magazine is available in print and digital formats, and maintains a significant online presence. Over the years, it has launched various international editions in countries around the world, with varying degrees of success and longevity. Maxim's content often generates discussion and debate, particularly regarding its portrayal of women and its cultural impact.