Setup (storytelling)

In storytelling, "setup" refers to the initial part of a narrative that establishes the context for the unfolding events. It provides the audience with the necessary background information to understand the characters, setting, and the initial conflict or situation that drives the plot forward.

The primary goals of the setup are to:

• Introduce Characters: The setup often introduces the main characters, providing glimpses into their personalities, motivations, relationships, and backstories. It might not reveal everything about them at once, but rather plant seeds that will grow as the story progresses.
• Establish the Setting: The setup establishes the time, place, and overall environment in which the story takes place. This includes not only the physical location but also the social, cultural, and political context.
• Present the Initial Conflict or Situation: The setup typically introduces the initial conflict, problem, or unusual situation that disrupts the established normalcy and propels the characters into action. This could be a threat, a mystery, a challenge, or a desire.
• Set the Tone and Genre: The setup helps to establish the tone and genre of the story. The language used, the atmosphere created, and the types of characters and events depicted all contribute to setting the audience's expectations.
• Establish Stakes: Good setup also hints at what's at stake for the characters involved. What will they gain or lose if they succeed or fail in resolving the conflict?

A well-crafted setup is crucial for engaging the audience and making them invested in the story. It provides the foundation upon which the rest of the narrative is built. If the setup is weak or confusing, the audience may struggle to understand the story or care about what happens to the characters.