Priceline (Australia)

Priceline Australia is a major health and beauty retailer operating throughout Australia. It is owned by Australian Pharmaceutical Industries (API), which is itself part of the Wesfarmers group. Priceline stores typically offer a wide range of products including pharmaceuticals (over-the-counter and prescription), cosmetics, skincare, haircare, vitamins, and general health and well-being products. Many stores also have in-store pharmacies staffed by qualified pharmacists.

Priceline differentiates itself from other pharmacy chains through its emphasis on beauty and lifestyle products alongside traditional pharmacy offerings. This is reflected in its store layouts, marketing campaigns, and product selections. The company also operates a loyalty program, Sister Club, which rewards customers for their purchases.

Priceline has a significant online presence, offering online shopping and delivery services. They also have a strong presence in suburban and regional areas, with a large network of stores across the country. The company is a major player in the Australian retail pharmacy and beauty market, competing with other large chains like Chemist Warehouse.