Mydolls

Mydolls, often stylized with varying capitalization (e.g., MyDolls, myDolls), refers primarily to a discontinued line of customizable fashion dolls produced by the MGA Entertainment, the same company known for Bratz dolls. The Mydolls line allowed children to design their own dolls by choosing facial features, hair color, clothing, and accessories, offering a personalized play experience. The dolls were notable for their relatively simple, cartoonish facial features compared to other fashion dolls on the market at the time.

The core concept behind Mydolls was user-generated content within a physical toy. Consumers could use the MyDolls website to create a digital representation of their desired doll, customizing a range of options. The customized doll would then be manufactured and shipped to the consumer. This represented an early intersection of online customization and physical product fulfillment in the toy industry.

While Mydolls offered a unique and engaging play pattern, the line was eventually discontinued, possibly due to factors such as manufacturing costs associated with personalized products and competition within the fashion doll market. Mydolls are now primarily found on secondary marketplaces catering to collectors of discontinued toys. The concept of personalized dolls, however, remains a recurring theme in the toy industry.