Mic (media company)

Mic was an American digital news company focused on delivering news and information to millennial audiences. It covered a wide range of topics, including politics, social justice, identity, technology, and culture.

Founded in 2011 by Chris Altchek and Jake Horowitz, Mic distinguished itself with its focus on short-form video content, data-driven journalism, and a strong social media presence. The company aimed to present complex issues in an accessible and engaging manner for younger viewers.

Over its lifespan, Mic received funding from several venture capital firms. It experienced rapid growth in its early years, attracting a significant following on platforms like Facebook and YouTube.

In 2018, Mic was acquired by Bustle Digital Group. Following the acquisition, Mic ceased operations as a standalone entity, and its content and staff were integrated into Bustle Digital Group's existing portfolio of brands. The Mic website was eventually redirected to other Bustle Digital Group properties.