London Fog (company)

London Fog is an American apparel company best known for its outerwear, particularly raincoats and trench coats. Founded in 1923 as Londontown Clothing Company, the brand initially specialized in manufacturing protective wear for the U.S. Navy during World War II. The company's association with rainwear solidified in the 1950s, when it developed a process to make coats water-repellent, gaining popularity for practical and stylish protection from the elements.

Over the decades, London Fog expanded its product line to include other apparel categories, such as luggage, handbags, footwear, and accessories. The brand has been licensed to various manufacturers and retailers, leading to some variation in product quality and distribution.

Throughout its history, London Fog has leveraged advertising campaigns featuring celebrity endorsements and emphasizing the brand's image of classic American style and durability. While the company has faced periods of financial challenges and ownership changes, the London Fog name continues to be recognized for its heritage in outerwear and its association with enduring style. The brand is currently owned by Iconix Brand Group.