Furlenco

Furlenco is an Indian furniture and appliance rental company. Founded in 2012 by Ajith Karimpana, the company provides furniture, appliances, and other home goods on a subscription basis. Furlenco operates primarily in metropolitan areas of India, offering a range of products from beds and sofas to televisions and washing machines.

The company's business model centers around providing flexibility and convenience to customers who prefer not to purchase furniture outright, especially those who frequently relocate or have changing lifestyle needs. Customers select items online, choose a rental duration, and Furlenco handles delivery, installation, and maintenance. At the end of the rental period, customers can choose to extend the rental, purchase the items, or return them.

Furlenco aims to differentiate itself through its focus on design, quality, and customer service. The company often refreshes its product catalog and offers design consultation services to help customers furnish their homes.