Key art

Key art, also known as promotional art, refers to the primary visual used in marketing campaigns for a creative product, such as a film, television show, video game, or theatrical production. It is often the first and most impactful visual impression a potential audience has of the product. The key art aims to capture the essence of the work and entice viewers to learn more.

Key art typically includes the title of the work, prominent imagery depicting characters, settings, or themes, and often features notable actors' names or other branding elements. Its primary function is to attract attention and communicate the tone, genre, and overall appeal of the product in a single, visually compelling image.

The selection and design of key art is a crucial step in the marketing process, as it heavily influences public perception and can significantly impact the success of the product's launch and overall performance. Multiple versions of key art may be created and tested before the final version is selected for widespread use across various marketing platforms, including posters, websites, social media, and advertising campaigns.