Heat (perfume)

Heat is a fragrance line endorsed by American singer Beyoncé Knowles. It was launched in 2010 and is distributed by Coty Beauty. The "Heat" line is characterized by its warm, sensual, and feminine scent profiles. The initial fragrance, Heat, aimed to capture Beyoncé's own confidence and allure. Subsequent releases within the "Heat" family explore different facets of this central theme, often incorporating notes of vanilla, amber, and various floral and fruity accords. The line has expanded over the years to include flanker fragrances such as Heat Rush, Midnight Heat, and Heat Kissed, each offering a unique interpretation of the original concept. Packaging for the fragrances often features red and gold color schemes, further reinforcing the themes of warmth and passion associated with the "Heat" brand. The fragrances are widely available in department stores and drugstores.