Forrest (advertisement)

Forrest, in the context of advertising, refers to the fictional chocolate brand featured prominently in the Forrest Gump film (1994). The advertisement, or more accurately, the recurring appearance of the Forrest Gump Chocolate Company box within the film, serves as a plot device and a symbol of Forrest's entrepreneurial success and his relationship with Jenny Curran. The brand itself is entirely fictional, created for the purpose of the film.

The "advertisement" for Forrest Gump Chocolate Company within the film is unusual because it doesn't function as a traditional marketing campaign. Instead, the brand's presence is integrated into the narrative. We see Forrest receiving a share of Bubba Gump Shrimp Co. profits, investing that money, and then using the resulting income to start the chocolate business. The chocolates themselves are symbolic of his approach to life; as his mother famously said, "Life is like a box of chocolates, you never know what you're gonna get."

The fictional chocolate brand does not have a real-world counterpart that was actively advertised following the film's release. However, the memorable nature of the chocolate box and its association with the film have led to various unofficial merchandise items and parodies featuring the "Forrest Gump Chocolate Company" name.