Finder (website)

Finder is a comparison website primarily focused on financial products. It provides users with information and tools to compare various financial services, including credit cards, loans, insurance, mortgages, and investment platforms. The site aims to offer transparent and unbiased information to help consumers make informed financial decisions.

Finder generates revenue through affiliate marketing, earning commissions when users click through to a financial provider's website and take out a product. The website emphasizes independent reviews and ratings, although its revenue model necessitates partnerships with the companies it reviews.

Beyond financial products, Finder has expanded into other comparison categories, such as technology, travel, and retail products. It provides news articles, guides, and tools to assist users in researching and comparing different options within these categories.

The site operates in multiple countries, offering localized content and product comparisons tailored to different markets. Its content is often updated to reflect changes in the financial landscape and to provide users with the most current information.