Dana Evans (athletic director)

An athletic director (AD), sometimes referred to as a director of athletics, is the administrator responsible for managing a college, university, or high school athletics program. The role encompasses a wide range of duties related to the planning, organizing, directing, and overseeing of all aspects of the athletic department.

Key responsibilities of an athletic director often include:

• Budget Management: Developing, monitoring, and managing the athletic department's budget, ensuring financial stability and compliance with regulations.

• Personnel Management: Hiring, supervising, and evaluating coaches, trainers, and other athletic department staff. Addressing personnel issues and fostering a positive work environment.

• Compliance: Ensuring the athletic program adheres to all relevant institutional, conference, and national regulations, including those of organizations like the NCAA or NAIA. This includes monitoring student-athlete eligibility, recruiting practices, and ethical conduct.

• Fundraising and Development: Cultivating relationships with donors, alumni, and other stakeholders to raise funds for athletic programs through fundraising events, sponsorships, and donations.

• Facilities Management: Overseeing the maintenance and improvement of athletic facilities, including fields, stadiums, gyms, and training rooms.

• Game Operations: Coordinating game day operations, including scheduling, ticketing, security, and concessions.

• Public Relations and Marketing: Promoting the athletic program through media relations, marketing campaigns, and community outreach efforts.

• Strategic Planning: Developing and implementing long-term strategic plans for the athletic department to achieve its goals and objectives.

The specific duties and responsibilities of an athletic director may vary depending on the size and scope of the athletic program, as well as the institutional priorities. However, the primary goal is to provide student-athletes with a positive and enriching athletic experience while maintaining the integrity and reputation of the institution.