D'Onofrio (brand)

D'Onofrio is a well-known Peruvian brand primarily associated with ice cream and other confectionery products. Founded in 1897 by Italian immigrant Pietro D'Onofrio, the company initially started as a small street vending operation selling ice cream from a pushcart. Over the years, D'Onofrio expanded its product line and distribution network to become a dominant force in the Peruvian ice cream market.

The D'Onofrio brand is recognized for its diverse range of ice cream flavors and formats, including cones, bars, tubs, and popsicles. It also produces chocolates, wafers, and panettone, a sweet bread traditionally enjoyed during the Christmas season in Peru. The brand has a strong presence throughout Peru and is often associated with childhood memories and family traditions.

D'Onofrio was acquired by Nestlé in 1997, becoming part of the multinational corporation's portfolio of food and beverage brands. Despite the acquisition, the D'Onofrio brand has maintained its identity and continues to be a beloved and iconic brand in Peru. Nestlé has leveraged the D'Onofrio brand to introduce new products and expand its reach in the Peruvian market. The company is also known for its advertising campaigns and promotional activities, which often feature themes of family, happiness, and Peruvian culture.