Cremo (company)

Cremo is an American personal care product company focusing primarily on men's grooming. Founded in 2010 and headquartered in Costa Mesa, California, Cremo is known for its shaving cream, beard care products, hair styling aids, and body washes.

The company's early success was largely attributed to its marketing strategy which emphasized high-quality products at an accessible price point, positioning itself as an alternative to higher-end brands. Cremo products are widely available in major retailers across the United States, including drugstores, supermarkets, and department stores, as well as online.

Cremo has expanded its product line significantly since its inception, moving beyond shaving cream to offer a comprehensive range of men's grooming solutions. The brand often emphasizes its unique formulations and fragrances in its product marketing.

The company has been acquired by Edgewell Personal Care, the parent company of brands such as Schick and Wilkinson Sword. The acquisition has allowed Cremo to further expand its distribution and leverage Edgewell's resources.