Common Goal (charity)

Common Goal is a charitable organization founded in August 2017 by Jürgen Griesbeck, CEO of streetfootballworld, and footballer Juan Mata. It encourages professional footballers and football managers to pledge at least one percent of their salaries to a collective fund managed by Common Goal. This fund supports high-impact football for good organizations around the world that address social issues such as inequality, HIV/AIDS, unemployment, and gender discrimination.

The organization aims to unite the football industry in tackling social challenges and to promote a more sustainable and equitable future. It operates on the principle that football's global popularity and influence can be harnessed as a force for positive social change. Funds are distributed to carefully selected community organizations implementing football-based programs that align with the United Nations Sustainable Development Goals.

Common Goal emphasizes transparency and accountability in its operations, ensuring that donations are used effectively to maximize their impact. The initiative has gained support from numerous high-profile figures in football, including players, managers, and executives, who share a commitment to leveraging the sport for social good. The organization continues to grow and expand its reach, fostering a global movement within football dedicated to creating a more just and equitable world.