Bersin
Bersin primarily refers to Josh Bersin, a prominent American analyst, author, educator, and thought leader focused on human resources (HR), talent management, corporate learning, and the future of work. It also refers to the research and advisory firm he founded, Bersin & Associates, which was later acquired by Deloitte.
Josh Bersin: A highly regarded figure in the HR technology and talent management industries. He founded Bersin & Associates in 2001, building it into a leading research and advisory firm before its acquisition by Deloitte in 2012. Known for his extensive research, industry analysis, and commentary, he frequently publishes insights, speaks at major conferences, and advises companies and technology vendors on HR strategy, technology trends, and organizational effectiveness. His work is widely cited and influential within the HR profession.
Bersin & Associates / Bersin by Deloitte: Originally founded as Bersin & Associates, this firm became a leading provider of research-based information, benchmarking data, and advisory services to HR professionals, business leaders, and HR technology companies. The firm specialized in detailed analysis of best practices and market trends across various HR disciplines, including talent acquisition, learning & development, performance management, compensation, and HR information systems. Following its acquisition by Deloitte in 2012, the firm operated as Bersin by Deloitte, integrating its research capabilities and analyst expertise within Deloitte's professional services network. The research produced by the group (now often referenced within Deloitte Insights) continued to be a key resource for understanding evolving HR practices and technology landscapes.
Areas of Focus: Bersin's work and the research conducted by his associated firms cover a wide spectrum of topics critical to modern organizations and HR functions, including:
- HR Technology Market Trends and Adoption
- Talent Acquisition Strategies and Technologies
- Learning and Development Programs and Systems
- Leadership Development and Succession Planning
- Performance Management Approaches
- Compensation and Rewards Strategies
- Employee Experience and Engagement
- Organizational Design and Culture
- The Future of Work and the impact of digital transformation and artificial intelligence on jobs and the workforce.
Significance: Through his personal leadership and the foundational research conducted by Bersin & Associates and subsequently Bersin by Deloitte, Josh Bersin has significantly contributed to the body of knowledge and understanding within the HR and talent management fields. His frameworks, reports, and analysis are widely used by companies, HR leaders, and technology providers to inform strategy, make decisions, and benchmark performance, establishing "Bersin" as a recognizable name associated with authoritative research and insights in these domains.