Bambi effect (slang)

Bambi Effect is a slang term referring to the phenomenon where exposure to cute animals, particularly young ones, leads to a reluctance to hunt or consume them. The term derives its name from Walt Disney's animated film Bambi, which depicts the vulnerability and innocence of young deer, fostering empathy in viewers. While not a formally recognized psychological term, the "Bambi Effect" is a commonly understood concept describing the impact of anthropomorphizing animals and associating them with positive emotional responses, thereby influencing attitudes towards hunting, conservation, and animal welfare. The effect highlights the power of media representations in shaping public opinion and behaviour. Research on the effectiveness of the "Bambi Effect" in influencing actual hunting practices remains limited and inconclusive, with some studies suggesting a correlation between exposure to pro-animal media and decreased hunting participation, while others find no significant link. The impact is likely complex and mediated by various individual and cultural factors.