Awa (magazine)

Awa is a regional lifestyle magazine published in Niigata Prefecture, Japan. It focuses primarily on local food, culture, travel destinations within Niigata, and information relevant to residents of the prefecture. The magazine often features interviews with local artisans, chefs, and business owners, highlighting the unique aspects of Niigata's various regions. Awa aims to promote local tourism and consumption within Niigata, acting as a guide to the best experiences the prefecture has to offer. It is generally published on a monthly or bimonthly basis.