Adam Zbar

Adam Zbar is an entrepreneur and software engineer, best known for his contributions to the development of mobile advertising technology and for co-founding and serving as the CEO of Gimbal, Inc.

Zbar's career has focused on location-based technology and marketing. Before Gimbal, he held engineering and management positions at Qualcomm, where he played a significant role in the creation and development of Qualcomm's Gimbal platform.

Gimbal, under Zbar's leadership, specialized in providing location-based marketing and advertising solutions, offering proximity marketing, venue insights, and geofencing technologies. The company aimed to connect brands with consumers based on their real-world location. He aimed to provide brands with granular and privacy-respecting location data.

Zbar's work has been recognized for its impact on the mobile advertising landscape, and he has been a speaker and commentator on topics related to location-based services, mobile marketing, and data privacy. He has emphasized the importance of ethical and responsible use of location data in advertising and marketing practices. After its acquisition by Foursquare in 2020, Zbar transitioned out of his CEO role at Gimbal.