Media 100

Media 100 was a non-linear video editing software and hardware company. Founded in the early 1990s, Media 100 offered a popular alternative to linear editing systems, providing digital video editing capabilities on Macintosh computers. Its products targeted the professional and broadcast video production markets.

The Media 100 system typically involved a combination of specialized hardware, including capture cards and processing boards, and the Media 100 software itself. This hardware-software combination allowed users to capture, edit, and output video in a digital format.

While initially successful and widely adopted in the broadcast and post-production industries, Media 100 eventually faced increased competition from other non-linear editing systems (NLEs) such as Avid and Final Cut Pro. As these competing software packages became more powerful and affordable, and as computer hardware advanced, the need for dedicated Media 100 hardware diminished.

The company and its products were eventually acquired, and the Media 100 name is no longer as prominent in the video editing landscape as it once was. Though now considered a legacy system, Media 100 played a significant role in the transition from linear to non-linear digital video editing.