About You (company)

About You (company) is a German online fashion retailer headquartered in Hamburg. The company was founded in 2014 by Tarek Müller, Sebastian Betz, and Hannes Wiese. About You operates primarily in Europe and offers a wide range of clothing, shoes, and accessories from various brands, catering to a diverse customer base.

The company distinguishes itself through its personalized shopping experience, utilizing algorithms and data analysis to provide tailored product recommendations based on individual customer preferences. This personalization extends to the design and layout of the online store, which adapts to each user's browsing history and style.

About You has pursued a strategy of international expansion, launching its platform in numerous European countries and beyond. It also engages in collaborations with influencers and celebrities to promote its brand and products.

The company is publicly traded and is listed on the Frankfurt Stock Exchange. Its business model focuses on attracting and retaining customers through personalized shopping experiences, a wide product selection, and a strong online presence. They frequently employ marketing strategies focused on younger demographics and actively utilize social media platforms for advertising and engagement.