narifuri

narifuri (Japanese: ナリフリ) is a Japanese apparel brand specializing in cycling wear and related lifestyle clothing. Founded in 2007, the brand focuses on blending functionality for cycling with stylish, everyday wearability. Narifuri garments often incorporate technical fabrics and design elements to enhance performance on a bicycle, such as moisture-wicking materials, strategically placed pockets, and reinforced areas, while maintaining a sophisticated aesthetic that allows them to be worn seamlessly in non-cycling contexts. The brand aims to create clothing that bridges the gap between athletic performance and everyday life, catering to urban cyclists and individuals seeking versatile and durable apparel. Narifuri is known for its high-quality construction, attention to detail, and integration of cycling-specific features within a fashion-conscious design philosophy. The brand's product line includes jackets, pants, shirts, bags, and accessories.