Georgia (coffee)
Georgia is a brand of ready-to-drink (RTD) canned coffee beverages manufactured by The Coca-Cola Company. Launched in Japan in 1975, it is one of the most popular and best-selling canned coffee brands in that country. The brand is named after the state of Georgia in the United States, where Coca-Cola's headquarters are located in Atlanta.
Georgia coffee is available in a wide variety of flavors and formulations, including regular coffee, cafe au lait, black coffee, and various seasonal and limited-edition offerings. These are typically sold in vending machines, convenience stores, and supermarkets throughout Japan. The popularity of Georgia coffee stems from its convenience, affordability, and consistent quality. It caters to the Japanese market's demand for quick and accessible coffee options, particularly for busy commuters and office workers.
Beyond Japan, the Georgia brand has also been available in other Asian markets, though its prevalence and specific product offerings may vary. Coca-Cola continues to innovate and adapt the Georgia coffee brand to cater to evolving consumer tastes and preferences in the RTD coffee sector.