Why Don't You Love Me (Beyoncé song)

Why Don't You Love Me is a song by American singer Beyoncé, released as the third single from the platinum edition of her third studio album, I Am... Sasha Fierce (2008). The song was written by Beyoncé, Angela Beyincé, Solange Knowles and Bruno Mars, and produced by Knowles and Smeeze.

The song is an uptempo R&B and soul track with elements of funk and retro sounds. Lyrically, it's a defiant and sassy declaration questioning why a lover wouldn't appreciate her qualities and her worth. It showcases Beyoncé's alter ego, Sasha Fierce, in its confident and demanding persona.

"Why Don't You Love Me" was initially released as a promotional single in 2009 before being officially released as a single in 2010. It received positive reviews from critics, who praised its retro sound and Beyoncé's vocal performance. The song reached number one on the US Dance Club Songs chart.

The music video, directed by Melina Matsoukas, is heavily stylized and features a vintage aesthetic. Beyoncé portrays several characters, including "B.B. Homemaker," "B.B. Hardware," and "B.B. Queen of the B's," all embodying different aspects of a hyper-feminized and exaggerated 1950s housewife. The video further amplifies the song's message of female empowerment and individuality.

Despite not achieving major mainstream chart success on the Billboard Hot 100, "Why Don't You Love Me" became a fan favorite and a staple in Beyoncé's live performances, often incorporated into her concert tours. Its enduring popularity stems from its catchy melody, confident lyrics, and memorable visuals.