Wheaties

Wheaties is a brand of breakfast cereal produced by General Mills. It is known for being marketed as "The Breakfast of Champions" and its association with prominent athletes featured on its packaging.

Wheaties consists of whole wheat flakes. It was first introduced in 1924 after a mistake at a clinical mill resulted in a flaked wheat bran mixture that was found palatable. Initially, it was named "Washburn's Whole Wheat Flakes," but the name was soon changed to Wheaties.

The "Breakfast of Champions" slogan was introduced in the early 1930s and quickly became a central element of the brand's marketing. The use of athletes on the box began in the mid-1930s, solidifying its image as a cereal associated with athletic performance and success. Over the decades, hundreds of athletes from various sports have appeared on Wheaties boxes, becoming a symbol of mainstream athletic achievement.

Beyond its association with athletics, Wheaties has also been known for special edition boxes featuring cultural figures and events, demonstrating its place in popular culture. The cereal continues to be sold widely, though its market share has changed with the evolving breakfast cereal landscape.