What's Her Face (doll)

What's Her Face was a customizable doll line manufactured by Mattel from 2001 to 2003. The dolls featured blank facial features that could be altered using special markers and stencils to create different expressions and looks. The line was designed to appeal to children who enjoyed creative play and customization.

The core concept revolved around the doll's face being a malleable canvas. The markers, often water-based and washable, allowed children to draw eyes, lips, and other facial details. Stencils were included to provide guidance and inspiration for various styles. To remove the drawn features, a damp cloth could be used to wipe the face clean, allowing for endless re-creation and customization.

The What's Her Face line included various dolls with different hair colors, skin tones, and fashion styles. Accessories and expansion packs were also available, further expanding the customization possibilities. These add-ons might include additional stencils, markers in different colors, wigs, and clothing sets.

While initially popular, the line was discontinued after a few years. Factors contributing to its discontinuation may have included declining sales, the perceived messiness of the markers, and the emergence of competing customizable toy lines. Despite its relatively short lifespan, the What's Her Face doll remains a nostalgic item for many who grew up in the early 2000s and is remembered for its innovative approach to doll play and creative expression.