Webtrekk

Webtrekk was a Berlin-based company specializing in digital intelligence and marketing analytics solutions. Founded in 2004, Webtrekk provided a platform for businesses to collect, analyze, and activate customer data across various touchpoints, including websites, mobile apps, and offline channels. The company's core offerings revolved around web analytics, mobile app analytics, customer relationship management (CRM) integration, and marketing automation.

Webtrekk's platform allowed users to gain insights into user behavior, optimize marketing campaigns, personalize customer experiences, and improve overall business performance. The platform emphasized data privacy and security, with a focus on GDPR compliance. Key features included real-time data processing, customizable dashboards, advanced segmentation capabilities, and A/B testing functionality.

In 2019, Webtrekk was acquired by Mapp Digital, another marketing technology company. Following the acquisition, Webtrekk's technology was integrated into the Mapp Cloud platform, and the Webtrekk brand was eventually phased out. The legacy Webtrekk functionalities related to data analytics and customer insights are now offered as part of Mapp's comprehensive suite of marketing solutions. The original independent platform is no longer available.