Vita Kin

Vita Kin is a Ukrainian fashion designer known for her contemporary bohemian designs that draw heavily on traditional Ukrainian embroidery and folk motifs. Her brand, also named Vita Kin, gained international recognition for its vyshyvankas – traditional Ukrainian embroidered shirts – which she reimagines as modern, high-fashion pieces.

Kin's designs often feature intricate geometric patterns and floral embellishments, characteristic of various regional Ukrainian embroidery styles. She is credited with popularizing and modernizing the vyshyvanka, bringing it to a global audience. Her garments are typically made from natural fabrics like linen and are often characterized by their loose, flowing silhouettes, making them suitable for warm weather.

Beyond the vyshyvanka, the Vita Kin brand also includes dresses, skirts, blouses, and outerwear, all incorporating elements of traditional Ukrainian craftsmanship and aesthetics. Her work has been featured in major fashion publications and worn by celebrities and fashion influencers, contributing to the increased visibility and appreciation of Ukrainian cultural heritage in the fashion world. Kin’s work often evokes a sense of timelessness and craftsmanship, celebrating the rich artistic traditions of Ukraine.