I Luv It (Camila Cabello song)

"I Luv It" is a song by Cuban-American singer Camila Cabello, featuring American rapper Playboi Carti. It was released on June 12, 2024, as the lead single from her upcoming fourth studio album, C, XOXO. The song is characterized by its high-energy, electronic-infused sound, marking a departure from Cabello's previous pop and Latin-influenced works. It is noted for its heavy synth production and Playboi Carti's distinct vocal contributions. The lyrics of "I Luv It" revolve around themes of infatuation and the intense feelings associated with a new attraction. The song's release was accompanied by a music video that further emphasized the song's bold and energetic aesthetic.