Universal Mind Control (song)
"Universal Mind Control" is a song by American hip hop artist Common, released as the lead single from his eighth studio album of the same name. Produced by The Neptunes (Pharrell Williams and Chad Hugo), the song features Pharrell Williams providing vocals on the chorus. Released in July 2008, "Universal Mind Control" departs significantly from Common's earlier, more conscious hip hop style, embracing a more electro-funk and dance-oriented sound.
The lyrics touch upon themes of global unity, celebration, and letting go of inhibitions, albeit in a less overtly political or socially conscious manner compared to much of Common's previous work. The song's title, "Universal Mind Control," can be interpreted as suggesting the power of music to unite people across cultural and geographical boundaries, or potentially alluding to the influence of media and popular culture on societal thought.
The single was met with mixed reviews. While some praised its innovative sound and infectious beat, others criticized its departure from Common's established lyrical style and thematic depth. Despite this, the song achieved moderate commercial success and was featured in various advertising campaigns and video games. A music video, directed by Hype Williams, accompanied the single's release, further emphasizing the song's futuristic and celebratory themes.