Unihertz

Unihertz is a Chinese smartphone manufacturer specializing in niche devices, particularly ruggedized smartphones and those with unique form factors. The company is known for its crowdfunding campaigns, using platforms like Kickstarter and Indiegogo to gauge interest and fund development of its products. Unihertz focuses on creating compact phones, devices with physical keyboards, and durable phones aimed at specific user groups needing enhanced durability or specialized features. Their target audience often includes outdoor enthusiasts, professionals in demanding work environments, and users seeking alternatives to mainstream smartphone designs. Unihertz phones are generally Android-based and emphasize practicality and functionality over high-end specifications. The company aims to provide solutions for users underserved by larger smartphone manufacturers.