Sweet (company)

Sweet is a technology company focused on enabling creators and brands to build immersive digital collectible experiences. Founded in 2017, Sweet provides a blockchain-agnostic platform and marketplace infrastructure for minting, selling, and distributing non-fungible tokens (NFTs).

Sweet’s platform is designed to be user-friendly and accessible, aiming to lower the barrier to entry for both creators and consumers interested in digital collectibles. The company partners with a variety of brands and entertainment properties across sports, music, and entertainment to create NFT programs and digital experiences.

Key features of the Sweet platform include its NFT minting and distribution tools, its white-label marketplace solutions, and its focus on regulatory compliance within the rapidly evolving digital asset space. Sweet also emphasizes sustainability, utilizing eco-friendly blockchain technologies.

The company aims to be a bridge between traditional collectibles markets and the emerging world of NFTs, enabling mainstream adoption of digital assets through branded experiences and partnerships. Sweet's business model centers around providing the technology infrastructure and expertise to allow creators and brands to engage their fans through the creation and sale of digital collectibles.