SuperDeluxe (restaurant)

SuperDeluxe is a fast-food restaurant chain based in Portland, Oregon, known for its focus on high-quality ingredients and retro-inspired branding. The restaurant was founded in 2014 by Kurt Huffman and Micah Camden, who also co-founded other popular Portland restaurants such as Little Big Burger and Boxer Ramen.

SuperDeluxe's menu features classic fast-food items like burgers, fries, and milkshakes, but emphasizes fresh, locally-sourced ingredients whenever possible. This commitment to quality differentiates it from traditional fast-food chains. They are particularly known for their proprietary burger sauce and thick-cut, twice-fried fries.

The restaurant's design aesthetic leans heavily on nostalgia, evoking a mid-century American diner feel with bright colors and retro signage. This branding strategy aims to appeal to a wide range of customers seeking a modernized take on classic comfort food.

Expansion efforts have been focused primarily within the Pacific Northwest. While initial reception was highly positive, like many restaurants, SuperDeluxe has faced challenges related to labor costs and evolving consumer preferences in the fast-casual dining sector.