SoundCloud
SoundCloud is an online audio distribution platform and music sharing website based in Berlin, Germany. It allows users to upload, promote, and share audio, as well as discover and listen to content created by others. Launched in 2007, SoundCloud has become a popular platform for independent musicians, podcasters, and other audio creators to reach a wider audience.
Overview
SoundCloud distinguishes itself by its emphasis on user-generated content and its focus on fostering a community among creators and listeners. It provides tools for creators to upload, embed, and distribute their audio content across various platforms. Listeners can follow creators, create playlists, and engage with audio through comments, likes, and reposts.
Key Features
- Audio Uploading and Hosting: Users can upload various audio formats, including MP3, AAC, WAV, FLAC, and AIFF.
- Sharing and Embedding: Tracks and playlists can be easily shared on social media platforms and embedded on websites and blogs.
- Social Interaction: Listeners can follow creators, like and repost tracks, and leave comments.
- Discovery Tools: SoundCloud provides algorithms and features to help users discover new music and audio content.
- Pro Subscription: Offers enhanced features for creators, including increased upload time, advanced statistics, and promotional tools.
- Monetization Options: SoundCloud offers programs that allow creators to monetize their content through advertising and direct fan support.
History
SoundCloud was founded in August 2007 by Alexander Ljung and Eric Wahlforss in Stockholm, Sweden, but was established in Berlin later that year. Initially intended as a platform for musicians to collaborate and share works in progress, it quickly evolved into a popular platform for distributing finished music.
Criticism
SoundCloud has faced criticism regarding copyright infringement, especially in relation to music from major labels. Additionally, changes to its business model, including layoffs and concerns about sustainability, have drawn criticism from users and industry observers.