Sky (magazine)

Sky was the in-flight magazine of British Airways, published by Cedar Communications. It was distributed to passengers on British Airways flights worldwide.

Content:

• Travel: Sky magazine primarily focused on travel-related content, including destination guides, articles on cultural experiences, and insider tips for travelers.
• Lifestyle: The magazine also featured lifestyle articles covering topics such as fashion, food and drink, technology, and arts and culture.
• Business: Recognizing its business traveler audience, Sky often included articles relevant to the business world, covering trends, interviews with business leaders, and advice for professionals.
• Interviews: Interviews with notable figures from various fields, including entertainment, sports, and business, were a regular feature.
• British Airways Information: Sky contained information about British Airways' services, routes, and onboard amenities.

Publication History:

The magazine was a long-standing feature of British Airways flights for many years. In 2020, British Airways discontinued Sky magazine as part of cost-cutting measures during the COVID-19 pandemic. The airline shifted its focus to digital content for passengers.

Significance:

Sky magazine served as a valuable source of information and entertainment for British Airways passengers during their flights. It was considered a prestigious platform for advertisers targeting a high-income, internationally mobile audience. The magazine also contributed to British Airways' branding and passenger experience.

Alternative in-flight publications

Prior to and following the discontinuation of Sky, British Airways has also used other in-flight magazines to entertain and inform its customers.