Shout (paying)

Definition: "Shout (paying)" refers to the practice of publicly promoting or endorsing a product, service, or individual in exchange for monetary compensation. This is commonly seen in online contexts, particularly on social media platforms, where influencers or individuals with large followings are paid to mention, review, or otherwise promote something to their audience. The term "shout" implies a loud or prominent announcement, emphasizing the intentional effort to draw attention to the paid endorsement. The act of paying underscores the commercial relationship behind the promotion, distinguishing it from organic or unsolicited endorsements.