Send It!

"Send It!" is a slang term primarily used in action sports, extreme sports, and other high-risk activities. It expresses a spirited encouragement to commit to an action, often one involving a jump, a trick, or a challenging maneuver. The phrase essentially means "go for it," "commit," or "do it with full force." It implies a level of risk and the necessity of decisive action.

The term suggests that the individual being addressed should disregard any hesitation or fear and wholeheartedly execute the intended action. It often carries an implication that backing out at the last moment would be more dangerous or less desirable than proceeding. "Sending it" also implies a degree of confidence, even if misplaced, and can serve as a morale booster for those facing a daunting task.

While the exact origin of the phrase is difficult to pinpoint, its use has become widespread in sports communities such as skiing, snowboarding, skateboarding, mountain biking, and motocross. Its popularity has also expanded beyond these specific sports, occasionally appearing in broader contexts where facing a challenging or uncertain situation requires boldness and commitment.

Variations of the phrase include "send," "full send," and "sending it hard." All convey the same basic meaning of enthusiastic and unreserved commitment.