Sara (Belgian TV series)

Sara is a Belgian telenovela that aired on the VTM network from February 2007 to January 2008. It stars Veerle Baetens as Sara De Roose, an intelligent but physically unattractive woman who lands a job at the advertising agency Présence.

The series follows Sara's personal and professional life as she navigates office politics, workplace romances, and struggles with her self-image. Initially hired due to her exceptional qualifications rather than her appearance, Sara faces prejudice and skepticism from her colleagues. The narrative arc focuses on her efforts to prove herself, gain acceptance, and find love while undergoing a gradual transformation both internally and externally.

The series incorporates elements of comedy, drama, and romance, appealing to a broad audience. A key theme explores the societal pressures surrounding beauty standards and the importance of inner qualities. The show achieved high ratings in Belgium and helped launch Veerle Baetens into wider recognition. Its success led to adaptations in other countries. The show is often considered a modern-day Cinderella story.