SWA (magazine)

SWA is a German business magazine focused on marketing, sales, and advertising. Its full name is Südwestdeutsche Zeitschriftenverlagsgesellschaft mbH. It provides news, analysis, and opinion pieces relevant to professionals in the marketing and communications industries. The magazine covers a broad range of topics including digital marketing, branding, advertising campaigns, media planning, and consumer behavior. SWA is published bi-weekly.