Robert Ford (sportscaster)

Robert Ford is an American sportscaster, primarily known as the radio play-by-play voice of the Arkansas Razorbacks men's basketball team. He has held this position since the 2012-2013 season.

Prior to his role with the Razorbacks, Ford gained experience in various broadcasting capacities, including work with the Arkansas Travelers, a minor league baseball team, and hosting sports talk radio shows. His broadcasting career has been centered in the state of Arkansas.

Ford is recognized for his enthusiastic and energetic delivery, often incorporating memorable catchphrases and calls that resonate with Razorbacks fans. His knowledge of the team and the Southeastern Conference (SEC) is also frequently cited as a strength.