Rob Walker (journalist)

Rob Walker is an American journalist and author known for his work exploring consumer culture, design, and the intersection of business and the arts. He has contributed to numerous publications, including The New York Times, The Atlantic, Bloomberg Businessweek, and Design Observer.

Walker is particularly recognized for his long-running Consumed column in The New York Times Magazine, which examined the psychological and cultural forces driving consumerism. This column often delved into the stories behind specific products, brands, and marketing strategies, offering insightful commentary on their impact on individuals and society.

He is the author of several books, including Buying In: The Secret Dialogue Between What We Buy and Who We Are (2008) and The Art of Noticing: 131 Ways to Spark Creativity, Find Inspiration, and Discover Joy in the Everyday (2019). Buying In explores the branding and marketing techniques used to create emotional connections between consumers and products, while The Art of Noticing encourages readers to cultivate their observational skills and find meaning in the ordinary aspects of life.

Walker's writing often incorporates elements of storytelling and cultural analysis, making complex topics accessible and engaging for a broad audience. He has also been involved in various projects related to creativity and innovation, often speaking and leading workshops on these topics. His work frequently questions conventional wisdom and encourages readers to think critically about the products they consume and the world around them.