Privilege (insurance company)

Privilege is a UK-based direct car, home, and travel insurance provider. It is part of the Direct Line Group, a major personal and commercial lines insurer in the United Kingdom. Privilege differentiates itself within the Direct Line Group by targeting a specific demographic, typically those perceived as being careful drivers and homeowners.

Privilege offers insurance policies directly to consumers through online platforms and telephone sales channels. Policy offerings include comprehensive car insurance, buildings and contents insurance, and travel insurance. They typically emphasize competitive pricing and a range of optional extras to tailor coverage to individual needs.

The company focuses on providing a streamlined and customer-friendly experience, aiming to simplify the process of obtaining insurance quotes and managing policies. Customer service is a key area of focus, with Privilege striving to provide efficient and helpful support.

Privilege, as a brand within the Direct Line Group, is subject to the same regulatory oversight from bodies such as the Financial Conduct Authority (FCA) and the Prudential Regulation Authority (PRA). This ensures the company operates within established frameworks for consumer protection and financial stability.