PeeVee

PeeVee (often stylized as PV) is a common abbreviation for Promotional Video. Promotional videos are short-form videos used to market or advertise a product, service, event, or brand. They are frequently used across various platforms including websites, social media, and broadcast television.

The primary goal of a PeeVee is to generate interest and persuade viewers to take a specific action, such as purchasing a product, visiting a website, or attending an event. They can take many forms, including demonstrations, testimonials, behind-the-scenes glimpses, and animated explainers. The effectiveness of a PeeVee often hinges on its ability to capture attention quickly, communicate a clear message, and evoke a desired emotional response.

While the term "Promotional Video" is the full formal name, "PeeVee" serves as a more casual and easily understood shorthand, particularly within marketing and media production circles. The term enjoys wide adoption due to its brevity and memorability. The production quality of PeeVees varies widely depending on the budget and intended audience, ranging from simple, low-budget productions to highly polished, professional videos.