Mount Zero (Mura Mura)

Mount Zero (Mura Mura) is a locality and a brand name associated with high-quality agricultural produce, primarily olives and olive oil, in the Wimmera region of western Victoria, Australia. The "Mount Zero" refers to the volcanic cone on which the olive groves are situated, located near the Grampians National Park (Gariwerd). The name "Mura Mura" is drawn from local Aboriginal language and relates to the Dreaming stories connected to the landscape.

Mount Zero Olives is the name of the farming business operating at the site. They are known for their commitment to organic and biodynamic farming practices, as well as their dedication to sustainable and ethical production. Beyond olives and olive oil, the company also produces and distributes other agricultural products, often sourced from other growers who share their values. These products may include pulses, grains, and other pantry staples.

The emphasis on sustainable agriculture and regional sourcing makes Mount Zero products popular among consumers seeking environmentally conscious and locally produced food options. The company is also involved in educating consumers about sustainable farming practices and the importance of regional food systems.