Matthew Wolff (designer)

Matthew Wolff is an American graphic designer and brand identity specialist known for his work in sports branding. He is the founder and creative director of the branding agency Wolff Olins, after acquiring a stake in the company in 2018.

Wolff's career gained prominence through his redesign work for professional sports teams, particularly in Major League Soccer (MLS). He is recognized for his modern and visually distinctive designs that often incorporate local culture and symbolism. Some notable projects include rebrands for LAFC (Los Angeles Football Club), NYCFC (New York City Football Club), and Louisville City FC.

His approach often involves extensive research and collaboration with team stakeholders and fan communities to create authentic and impactful visual identities. Beyond team logos and uniforms, Wolff's work often extends to broader brand guidelines, including typography, color palettes, and overall visual communication strategies. He is a frequent speaker and commentator on design trends within the sports industry.