Magna (bicycle company)

Magna is a brand of bicycles primarily sold in large retail stores, such as Walmart and Target. They are typically categorized as entry-level bicycles, often aimed at casual riders, children, and families. Magna bicycles are known for their affordability and accessibility, making them a common choice for budget-conscious consumers.

The brand is owned by Dorel Industries, a Canadian company that also owns other bicycle brands such as Cannondale, Schwinn, and GT. Due to their target market and price point, Magna bicycles often feature basic components and are assembled with cost-effectiveness in mind. They are available in a variety of styles, including mountain bikes, road bikes, BMX bikes, and comfort bikes.

Magna bicycles are generally considered to be durable enough for light recreational use on paved surfaces and maintained trails. However, due to their components, they are not typically recommended for demanding off-road riding or competitive cycling. Their widespread availability and low cost make them a popular entry point into the world of cycling for many individuals.