Lux Cozi

Lux Cozi is an Indian innerwear brand, primarily known for its men's hosiery products. The brand is owned and manufactured by Lux Industries Limited. Lux Cozi's product range typically includes briefs, vests, trunks, and t-shirts, marketed towards the mass and mid-market segments. The company emphasizes affordability and comfort in its advertising campaigns. Lux Cozi is widely distributed across India through a network of retailers and distributors. The brand frequently features Bollywood celebrities in its advertising campaigns to enhance its visibility and appeal to a broad consumer base. Lux Industries, the parent company, also manufactures and markets innerwear under other brands, catering to different segments of the market. Lux Cozi is often cited as one of the major players in the Indian innerwear industry.