Look (cigarette)

Look was a brand of cigarettes produced by Philip Morris International (PMI). The brand was primarily targeted at the value segment of the cigarette market. It was known for being a relatively inexpensive cigarette option. Information regarding the specific tobacco blends or distinguishing characteristics of Look cigarettes is scarce, as the brand was positioned more on price point than on unique flavor profiles. Production and availability of Look cigarettes may vary by region and over time depending on market demand and PMI's overall product strategy. It may no longer be actively produced or marketed in all regions where it was previously available.