Donald Barrett (businessman)

Donald Barrett is an American businessman primarily known for his involvement in the direct response marketing and nutritional supplement industries. He is the founder and CEO of several companies, most notably HighKey Enterprises, LLC, which owns brands such as HighKey Snacks, a low-carb snack food company.

Barrett's career has focused on leveraging digital marketing and e-commerce platforms to build and scale consumer brands. Prior to HighKey Enterprises, he was involved in other ventures related to health and wellness, often utilizing direct-to-consumer sales strategies.

While some of his business practices have generated controversy and scrutiny, particularly regarding marketing claims associated with certain products, he remains a prominent figure in the direct response marketing sphere. Specific details regarding his early career and educational background are not widely publicized. His business strategies typically involve aggressive online advertising and social media marketing to drive sales and brand awareness.